The Merchants of Joy directed by Celia Aniskovich is a heartwarming and dynamic documentary that captures the bustling competitive and festive world of New York City s seasonal street vendors. The film intimately follows five distinct families who dedicate their winter months to the grueling yet rewarding trade of selling Christmas trees on the city’s iconic freezing sidewalk . From the initial sourcing of the evergreens in remote forests to the relentless bargaining and street level hustling required to turn a profit the documentary showcases the immense hard work that goes into creating holiday magic. Blending gritty urban street smarts with an undeniable dose of festive spirit the narrative explore the generational traditions, personal sacrifices, and vibrant community dynamics that define these “merchants of joy” offering viewers a unique, behind the scenes look at an essential New York holiday tradition.
| Detail | Information |
| Release Date | 2025 |
| Language | English |
| File Type | SRT (Zip File) |
| Duration | 1h 30m |
The Merchants of Joy (2025) Subtitles